SOILS NOT OILS.

Nice Film Co collaborated with Phantm for their second campaign film focussing on the importance of replacing petrochemicals.

Recycling is great, but it misses the point that plastics are made from oil-based petrochemicals. And recycling just gives these oil-based petrochemicals a 3rd and 4th chance at life. Reused or recycled, these chemicals never go away.

That’s why we need to invest in a regenerative natural materials economy built on soils, not oils.